IEN 2020 DAM Practitioner’s Summit – Guru Feedback

Category: DAM Events.
IEN 2020 DAM Practitioner ’s Summit – Guru Feedback.
Posted on 24th February 2020 By Insight Exchange Network (IEN) staged its third annual DAM Practitioner’s Summit in New York last month.  As in 2018 and 2019, .

We have assembled some feedback from DAM Gurus who attended

We posed a series of questions to a selection of attendees, the responses for which are presented below.  The list of those who gave us feedback are as follows: Frank De Carlo .
Jennifer Tyner.
Ian Matzen.
Christine Conley-Smith .
Margie Foster.
Jennifer Pflaumer.
1.
What were the most useful insights you gained from the IEN conference.
Frank De Carlo Without question the role of Digital Asset Manager s are being taken more seriously as compared to five years ago.
The field has and continues to grow at an accelerated rate.
Just take a look at the current job opportunities and new titles emerging such as Global DAM Manager and VP of DAM – it’s paving the way for a more refined definition of standards and practices.
It’s no longer shades of upstairs/downstairs, it is upstairs and downstairs where DAM managers are being offered a different seat at the table.
We have the downstairs, where 50 or 60 people are responsible for keeping the DAM running; and the upstairs, where the DAM managers role is much more involved in how the assets are centralized and going to work throughout an entire enterprise.
Exciting things ahead and I am eager to see what transpires over the next five years as compared to the last.
Jennifer Tyner How to keep users adopted beyond the initial launch Role of DAM professional s and how we can evolve Governance and rights management Ian Matzen Digital Asset Management (DAM) is performed at a wide range of businesses and institutions.
While managing digital assets is often done differently at each of these locations and sometimes within the same organization, there are best practices , standards, and challenges common to all of our work.
Though I embrace technology , I am well aware of the “technology trap” whereby users see tech as a solution for everything.
As many speakers attested to, DAM-related problems require people skills sometimes more often than technology skills.
Acting as a “translator” or “mediator,” roles that were often repeated during the summit, positions us as conduits to avant-garde technology.
Vendors aren’t the bad guys.
Disorganized information is.
We must learn to trust and collaborate with vendors and third-party integrators to meet our DAM goals.
Otherwise, we’re putting up unnecessary roadblocks.
Let’s get in on that blockchain action (Demetrios Vasiadis, Manager of Digital Asset Technologies CONDE NAST).
Leveraging this technology to capture a digital asset’s provenance should come standard with every DAM system.
Christine Conley-Smith I found it very useful that a number of the sessions were delivered via panel discussions.
It was interesting to hear from multiple panelists who are subject matter experts with a broad range of perspectives across various industries.
Seems no matter the differences in business we represent, we all find common ground and share similar pain points in the DAM space.
Challenges aside, I took away a lot of interesting information and many things to consider relating to AI, rights management, user adoption, system integrations, ranking or scoring assets, and approaches to archiving assets.
Margie Foster This year I was interested in measurement, which can be a real challenge.
I especially appreciated the Increasing User Adoption to Maximize Your DAM’s ROI panel as Anne Graham, Leah Carlson, Jessica Berlin, Henrik de Gyor and Frank de Carlo shared their first hand experiences with user adoption and the bottom line.
Jennifer Pflaumer It was fascinating to hear how organizations are using metrics to gauge user adoption.
There were a couple of sessions that discussed metrics and the different methods that are used either on their own or together with a number of measurements to provide a full picture of how DAM is valued within the organization.
It reinforced the point for me that to measure and increase DAM adoption you need to understand what your organization values and align the DAM with those core business objectives.
2.
What DAM-related subjects are currently the most interesting for you and was that reflected at IEN.
Jennifer Tyner DAM topics I prefer to see discussed include the ongoing management of a DAM system and processes.
The sessions at IEN were right on target for me because they covered the topics that we (as DAM professionals) are experiencing, such as the continuous practice of user training and adoption, how to build strong relationships with stakeholders and the vendor, communicating with IT better, and the importance of a governance program.
These are not topics to be addressed only during implementation; these processes are ongoing with no end date.
DAM is not a well-oiled machine because DAM can’t be implemented then “left alone” without the ongoing management of the processes and workflows directly affected by it.
What you need at the start of implementation may not be what you still need a year later, or even five years later.
Processes, people, and technologies change, including the platforms we use to communicate with our customers; DAM can’t remain static and must be maintained to stay relevant and keep up to date with all these changes.
Ian Matzen I am fascinated by Artificial Intelligence (AI), especially natural language processing (NLP).
Though Rebecca Schneider’s case study on empathic tagging focused on its theoretical use, few speakers focused on its practical application.
I overheard several attendees discussing how this technology is still incipient and seemingly useless.
Including presentations that focus on real-world, or practical, implementations of AI would interest me and, I think, other attendees.
Jennifer Pflaumer I’m always curious about DAM system evaluation, implementation and rollout.
Approaches to this vary widely, so I enjoy hearing how organizations are doing this.
There were hints of discussion about this in a couple of the panels, but I think there would have been value in discussing these in a more concentrated way.
3.
Do you think DAM and particularly the role of Digital Asset Managers is being taken more seriously by senior management now compared with five years ago.
Jennifer Tyner Senior management is starting to recognize that DAM overlaps with many departments across the organization.
Even five years ago, leadership may have seen the need to have at least one fulltime staff for DAM without realizing that it takes more than one individual to manage cross-collaboration across multiple teams.
I think that present-day DAM management is already an improvement from five years ago because senior management has now recognized that successful DAM systems (integrations, trainings, adoption, governance, etc.) must come from top-down and not bottom-up (in other words, not from a single individual).
Ian Matzen Unfortunately, with few exceptions, digital asset management has yet to garner the support it deserves from senior management.
Much of the onus to change this misconception seems to be on the shoulders of practitioners (with some consultants banging on the proverbial drum).
Unfortunately, several speakers spoke of “failures” prompting investment in DAM.
For example, Digital Rights Management seem to be an afterthought for companies until a copyright lawsuit is brought forward.
Thus, the perception of our value may be tied to convincing managers to be proactive to anticipated risk rather than reactive to realized trouble.
Christine Conley-Smith Know your audience – meaning the role of Digital Asset Management (DAM) can depend largely on the industry, the company, strategic goals and the context in which DAM can help senior leaders achieve those goals.
For instance, trying to talk about the benefits or value of using DAM technology to centrally store a company’s digital assets may feel like a futile effort.
However, drive the discussion to focus helping senior leaders achieve the vision of data-driven marketing decisions using insights extracted from the DAM – now you have their attention.
I think it’s our job as DAM practitioners to reinvent or transform the way we communicate about DAM in a way that’s meaningful or impactful to our stakeholders – DAM users and senior leaders.
Jennifer Pflaumer I think it depends.
I definitely have seen an uptick in organizations valuing DAM and Digital Asset Managers, but I have also seen organizations who still do not prioritize having a dedicated Digital Asset Manager once they have rolled out a system.
Overall I do see things moving in a positive direction, but there are cases where more work needs to be done to show the value that a full-time, dedicated Digital Asset Manager can provide.
4.
In what ways do you see the DAM market evolving over the next decade.
Jennifer Tyner Improved AI and automation (eg: metadata tagging and image recognition).
Improved file transfer methods.
Ian Matzen I am a bit of a pessimist when it comes to the DAM market outlook: and I’ve only been doing it for six years.
I foresee little significant DAM evolution in the next decade.
For things to change, they need to get worse before they get better.
Until senior management place DAM on equal footing as technology, finance, operations, etc., it/we will be treading water.
In other words, we will continue suffering from a lack resources until the DAM ball is dropped and decision-makers notice.
Maybe it IS time to finally take that vacation, especially if you are a solo DAM librarian.
Christine Conley-Smith Keep your eye on the bigger picture.
DAM supports the digital supply chain and is part of a larger digital ecosystem.
It’s important DAM technology evolve to support the end-to-end life cycle of content.
Robust ability to enable analytics, incorporate workflows, track campaigns, publish content, and integrate with creative authoring tools – are key to name a few.
It’s an exciting time to be working in DAM.
5.
What was your overall experience of IEN and would you go again.

Frank De Carlo Each year I find the IEN DAM summit both thought-provoking and useful

I can think of several occasions when I’ve changed the approach or direction of specific projects as a direct result of insight or thinking from some of the sessions, speakers and audience.
As well, I feel IEN continues to do three things really well.
First, it is smart about flagging up the big issues leaders need to be conscious of today and on the horizon.
Second, IEN has an excellent eye for strong speakers, and consistently hits the right balance between established thought leaders who have been there, done it and filtered out what really matters, and the bright young stars who are shaping the future.
Third, IEN has mastered creating an easy atmosphere where conversation flows – I consistently have surprising conversations with interesting industry leaders.
Speaking at IEN is always a pleasure – the people and program are consistently spot on.
I am very much looking forward to next year.
Jennifer Tyner IEN exceeded my expectations and I would absolutely attend again.
Ian Matzen I would definitely attend another DAM Summit.
As practitioners, we often get wrapped up in our own digital ecosystem.
It is important to be exposed to our community of practice so that we can improve our work, commiserate, and have fun.

Margie Foster The IEN DAM Summit is the best sort of conference

where practitioners outnumber vendors and real peer to peer connections can be made.
It’s a great opportunity to learn best practices and compare use cases.
It is a very engaging environment where no questions are too basic or too esoteric.
The experience and problem-solving creativity in the room is very positive.
It is especially an oasis for team-of-one DAM managers and a great source for strategic planning.
6.
What topics would you like to see discussed in greater depth by the DAM community.
Jennifer Tyner Cross-collaboration Change management Ian Matzen I’d love for someone to conduct a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis of the DAM industry and present their key findings at every summit.
Knowing about new and emerging technologies, for example, and how they may affect our work is key to remain at the top of our game.
Please bring back the salary survey.
The collected data and derived conclusions will help all DAM professionals attain the pay they deserve.
I have certainly benefited from this survey in the past: my leveraging of it earned me a hefty pay increase.

Jennifer Pflaumer DAM evaluation

implementation and rollout.
Different approaches and methods and how they worked (or didn’t) for the organization.

Category: DAM Events   Comments: 1

Posted on 6th February 2020 By Recognised as the world’s largest conference dedicated to Digital Asset Management, Henry Stewart’s DAM New York 2020 – ‘The Art and Practice of Managing Digital Media’ is scheduled to take place again this April.  Now in its 19th year, this event spans two consecutive days with over 80 speakers and 70 sessions across five tracks on day one and eight on day two, encompassing keynotes, interactive panels, workshops, vendor exhibitions and case studies.
The broad range of topics on offer includes Taxonomy and Metadata, Artificial Intelligence, Automation, Creative Operations, Video Workflow, Governance, Rights Management and more.
Event Highlights A full track on Connecting your DAM with the Enterprise.
A focus on the DAM User Journey – from system selection and implementation through to benchmarking and DAM optimization.
Hear Case Studies from the world’s most successful brands.
More sessions than ever before geared towards the Non-Profit/Cultural Heritage sector.
Attend The DAM Leadership sessions and learn from the best of the business.
Extended Metadata & Taxonomy Track – back by popular demand.
Join industry specific DAM Groups to share successes and pain points.
Participate in the DAM Masterclass Workshops – a great opportunity to network with peers who share similar pain points and engage with a specific topic.
The full up-to-date agenda can be viewed here.
Speakers The full list of speakers for this year’s conference can be viewed here.  Previous visitors and those familiar with Digital Asset Management might recognise a few DAM Gurus, such as taxonomy expert, Lisa Grimm.  A diverse range of DAM professionals, vendors and representatives from leading industries will also be speaking, including those from AT&T, Mars, Apple, The Philadelphia Orchestra, Amazon, and The Kennedy Space Center.
Sponsors At the time of writing, the following sponsors are confirmed: Adobe.
Tenovos.
Aprimo.
Episerver.
Extreme Reach.
Sitecore.
4AllPortal.
Brandfolder.
Cloudinary.
Dalim Software.
ICP.
MediaValet.
Nuxeo.
OnPrem.
OpenText.
Wedia.
Widen.
Woodwing.
Post-Event Tutorials DAM NY 2020 also sees the return of event tutorials, although this year they are being held after the main conference instead of before it.  Lasting three hours each, they represent a unique opportunity to learn from industry professionals and continue your professional learning.  This year’s tutorials are as follows: Thursday April 16th, 9.30 am – 12.30 pm DAM Leadership – Achieving Growth & Establishing Leadership.
Connecting DAM to the Enterprise: Integrating the Technology Across Your MarTech stack.
Fundamentals of Metadata for DAM Professionals.
Problem Solving: ‘The Calamity Company’.
Thursday April 16th, 2.00 pm – 5.00 pm Taxonomy and Advanced Metadata for DAM.
Fundamentals of DAM: An Introduction to the Technology and Practice.
Applying Design Thinking to DAM Business Requirements.
The Lifecycle of an Asset: From Request to Reporting, and the Technology and Process to Support It.
Where Have all the Big Ideas Gone.
A Creative Brief Masterclass.
Please note that group numbers are kept small, so booking early to avoid disappointment is advised.
Pricing Full pricing and booking details can be viewed at the link below, with discounts available for not-for-profit organisations, early-bird (before March 13th) and group bookings.  You can use the DAMGURU100 discount code for an additional $100 reduction.  Standard, non-discounted fees for a two day pass begin at $1399 (more for solution providers).  Tutorials cost extra and are priced at $499 each or two for $799.
https://www.henrystewartconferences.com/events/events-dam-new-york-2020/pricing Additional Information Date: April 14th – April 15th 2020 Location: New York Hilton Midtown Hotel, 1335 Avenue of the Americas, New York, US 10019 Discount code: DAMGURU100   Category: DAM Events   Comments: None Insight Exchange Network 2nd DAM Summit, New York, 24th-25th January 2019.
Posted on 11th December 2018 By Admin This post was contributed by DAM Guru member, Jeffrey Marino.

Bring on a DAM Happy New Year at the 2nd Annual Digital Asset Management Summit 2019

hosted in NYC by Insight Exchange Network.
The conference takes place on January 24th -25th next year and promises to highlight and elevate the importance of effective digital asset management strategies for the enterprise.
We hereby resolve to meet up with DAM Guru Program members and to bring you a full report on the business-critical topics presented in the sessions.
We’ll listen closely for insights and best practices across the entire spectrum of Digital Asset Management, including: The DAM value proposition.
Metadata, mindset & AI.
Systems integration.
Platform fit.
User Experience and adoption.
Brand library, archive and history.

IEN is a new nexus of information and expertise for DAM practitioners

Last year the conference debuted as The Digital Assets & Content Leadership Exchange: “The overall sentiment was that the IEN event was a success and the fact that the majority of attendees were DAM managers and professionals (as opposed to vendors) resulted in a more personal and expertise-based event.” [Read More] The 2019 Summit again brings together experts in a wide span of business categories ranging from broadcasters to e-commerce, retail, food and packaged goods, non-profits and content marketing.
Among others, we are looking forward to hearing updates from Dan Piro at NHL and Sally Hubbard at PBS (both of whom we mentioned in our Reflections On The 2018 Digital Asset Symposium), and we will certainly welcome the perspective of all of this year’s presenters, including heavyweights like Amazon, Adobe, Dell and Turner Sports.
The agenda is a balanced mix of breakout and networking sessions, four in-depth case studies and five panel discussions (one of which, Vendor Selection, Management, and DAM Essentials, is moderated by one of our very own: DAM Guru Ralph Windsor.) Let’s meet up.
(yes, there’s a cocktail hour too).
Please visit the 2nd Annual Digital Asset Management Summit 2019 website for more information and to register to attend.
DAM Guru Program members: be sure to use code M123DNDG15 to get a 15% discount on the cost of the Summit.
Category: DAM Events   Comments: None Henry Stewart DAM San Diego 2018 Conference Review.
Posted on 4th December 2018 By Admin This article was contributed by DAM Guru member, Lisa Grimm.
Although I’ve been a regular Henry Stewart DAM NY attendee for years, this was my first visit to the west coast’s version of the event, and I was pleased to see that it’s grown to be nearly as large as its east-coast counterpart (with the added advantage of having beautiful November weather).
But perhaps the most encouraging aspect of this year’s conference the variety of organizations sending speakers and exhibitors; while I’d seen previous DAMLA programs had been very much media and entertainment-industry heavy, DAM San Diego was very well-balanced indeed.
Yes, there were the expected studios and media conglomerates with welcome knowledge to share, but also a wide range of museums, arts and tech speakers.
DAM has clearly moved beyond the CPG and advertising spaces, and its importance is being recognized across an ever-wider range of industries.
But while the places DAM is deployed grow ever-more varied, its foundations remain rooted – and rightfully so – in metadata and operations.
I was thrilled to be asked to speak on the metadata track, with my presentation on The Seven Circles of Metadata Hell; I suspect everyone in the DAM field has been in the position at some point in their careers where they have been asked to justify the cost of hiring expert librarians and data managers to oversee metadata creation and maintenance, and seeing it continue to get such a focus at every Henry Stewart DAM conference brings joy to my librarian heart.
(Did I mention I have my nerdy t-shirts categorized by node and sub-node in my closet.
For example, I have Star Wars, Star Wars:Running, Star Wars:Beer and so on, plus Disney, Disney:Parks, Disney:Musicals, Disney:Musicals:Parody, etc.
– this is totally normal behavior, even many years after you receive your MS-LIS).  It’s such a core part of how DAM works (or doesn’t work, when it’s not staffed properly), and it’s so important that decision-makers understand what they need to do before signing the big checks, and continuing to spread that knowledge underpins the growth of the industry.
And as that growth continues, the range of roles and responsibilities continues to evolve; I very much enjoyed moderating a round table on DAM career options, with people at many varying career levels and from many distinct backgrounds, but it really suggested an opportunity for the wider market: there is a need for DAM-specific recruitment agencies (or, at least, recruitment agencies with someone on staff who really understand the field) and career planning help.
Each Henry Stewart event is a great opportunity to continue to build our formal and informal networks, but as DAM professionals, I suggest that we rely on personal recommendations and word of mouth to get to the next role or career level to a greater extent than in most other tech and information management fields.
Getting to meet some of the new-to-the-field people in the Future Digital Leaders Program was delightful, and I look forward to keeping in touch with several of them, but making sure we have paths onward and upward at all levels is important as we move the profession forward.
Finally, a personal note to the organizers, who do a wonderful job each time – thank you for pulling everything together once more, and thank you for making sure we had good tea.
I never needed to break in to my personal tea stash (yes, I’m that person who brings her own tea everywhere, because finding good tea in the US can be a dicey proposition), and the range of caffeinated and non-caffeinated teas was ideal.
I hope to make it back to San Diego next year, and to return to New York again in the spring.
I still have London on my DAM to-do list…   Category: DAM Events   Comments: 1 Organizers For Three Information Professionals Meetups Urgently Required.
Posted on 1st August 2018 By Admin My DAM Guru colleague, Carol Thomas-Knipes, has recently let me know about the imminent closure of three Information Professionals meetup groups in Alberta, Space Coast and Palm Beaches due to the lack of an organizer.  They are as follows: Information Professionals of Alberta Meetup.
Information Professionals of the Space Coast Meetup.
Information Professionals of the Palm Beaches Meetup.
If any DAM Guru members (or those with an interest in this subject) are interested in taking over (or working with a group to share) leadership as organizer(s), this will prevent those groups from being shutdown.
As those who have organized a meetup group before will be aware, if the previous organizer has to withdraw then the group is removed.
This means the current membership of the group is dispersed and anyone else who subsequently decides to open a group with a similar profile has to build up the membership from scratch.
As such, if you are an information professional (e.g.
a DAM Guru) and you live or work near the locations of the three groups, consider stepping up to the Organizer role.
Organizing a Meetup is a great way to expand your DAM network in your area, drive discussion on relevant topics, and learn even more about what is out there.
Category: DAM Events   Comments: None Reflections On The 2018 Digital Asset Symposium.
Posted on 16th July 2018 By Admin This article was contributed by DAM Guru member, Jeffrey Marino.
Digital Asset Symposium DAS: New York Hosted by The Association of Moving Image Archivists June 6, 2018 Museum of Modern Art New York, NY “Who lives, who dies.
Who tells the story?” sums up how history gets written – by the survivor.
Last month in NYC we did not get to see the musical Hamilton (that’s a line from the show), but we did get to the Digital Asset Symposium for a lineup of thought-provoking presentations by media asset management leaders from non-profits, music entertainment, sports, documentary filmmaking and marketing technology.
Interspersed among the expert sessions were sponsor presentations from the marketing technology, big data, big storage and AI industries.
All provided interesting insights on digital asset management processes, the life and survival of the digital asset, and its purpose.
As kickoff speaker Nick Gold, Program Director from The Association of Moving Image Archivists said: “A media asset…becomes part of the human story and crucial in the hands of the storyteller.” The core value of DAM platforms, vendor marketing often points out, is the efficiency and efficacy of maintaining ‘a single source of truth’ for digital assets.
When I saw, however, the title of the keystone talk – “The Truth is a Lie” – I thought we might be entering a topical discussion around facts vs alt-facts.
Instead we were guided to the arena of quantum physics by Chris Welty, a professor of Cognitive Computing and Sr.
Research Scientist at Google.
Peeling back the onion on what he called ‘the super-positioning of reality,’ he refreshed us on how photons coexist as both particles and waves, i.e.
in two different realities, until observed.
Photo credit: Zachary Zahos In another example, Professor Lora Arroyo, Chief Scientist at Tagasauris, displayed a landscape image: is it Sunday Mountain, New Zealand; or is it Minas Tirith, Gondor.
The image is of course both – its reality depends on the context of the viewer and the descriptive bias of the image.
Their point: because of super-positioning of reality, it’s inevitable that digital asset metadata is inconsistent.
Welty cited studies of how people are unable to agree on simple commonalities (such as the color of a flower) or even simpler ones (such as, is this a flower?).
Accuracy in metadata, he posited, not only requires definition of what something is (i.e.
blue) as well as what it is not (i.e.
not monochrome).  That means more metadata.
To take on the extra tagging, and to even out those inevitable inconsistencies, Arroyo described how groups of people who are not subject matter experts are able to derive metadata for images better than, well, professionals.
Tagasauris packages this as a service called QrowdTruth.
In the next session, “Archiving Human Rights Video: Planting Seeds of Preservation Throughout Production,” Nicole Martin of Human Rights Watch countered the previous discussion by espousing the value of ‘fixity’ for digital assets.
The standpoint of HRW is that original, unchanged data are primary legal evidence relevant to real people in the context of their harm or disadvantage.
HRW’s processes mandate original asset preservation in its exact original dataform, even ensuring that cloning drives are write protected.
Only after such preservation (‘fixity’) is in place do the additional tagging and transcoding of assets and the creative production processes begin.
On the commercial side, we next heard from Randa Marakarah in “Bridge the Gap: Unite Content and Customer Intelligence for Audience Intelligence and Growth.” Randa described how his company, Transform, mines the engagement activity of OTT consumers (aka cord-cutters, the streaming broadcast audience).
Transform seeks to provide metrics that influence the development or even the story arc of creative programming.
Perhaps such data mining will help improve the accuracy (or at least the gross misdirection) of the targeted ads I get.
Fingers crossed.
Sally Hubbard of PBS led the “Smart Stacking of Data and Information Services” session, shedding light on differences between ‘Big Info’ and ‘Big Data.’ Information Science, she explained, is the internal process of storing, transferring content with precision and fixity.
Data Science, on the other hand, is the external process of discovery and analysis, seeking to discern linkages that are (or might be) actionable.
The symbiosis of the two is that while the library process of adding information increases the basic value of the assets, the analytics process increases market value for the system through predictions based on probability.
And we should be mindful, as Gian Klobusicky, Sr.
Data Scientist at HBO said, that “probability is logic with uncertainty.” “Smart Stacking” also is how managers yoke the yin of information with the yang of data, leveraging not just technology but also the human factor.
People have an innate ability to process information and perceive context better than algorithms and most importantly, they are the ethical backbone of the ‘stack.’  Dalia Levine, Ontologist at HBO pointed out, “As librarians we are trained explicitly for the presentation and management of data in as factual and unbiased a manner as possible.” Bottom line, ethics is a personal process for every employee at the organization.
“Bias,” added Hubbard, “is present in all levels and needs to be monitored and corrected as it occurs.” Dan Piro, Director of the Digital Asset Archive at the National Hockey League, recapped a big project implementation: capturing and cataloguing 100 years of hockey images, film reels and video from all kinds of formats.
Because this was NHL, he was able to throw a lot of resources at it.
Without revealing budget, he mentioned that the first vendor contracted for digitization got overwhelmed by the scope of the job and had to renegotiate terms.
NHL not only agreed but also added a second vendor to keep the project on track.
What drove the big spend at NHL was the very high value of the league’s Centennial for the organization.
Piro cheerfully said, “clearly the DAM would have high value once in place, but it terms of actual ROI – who knows?” For many of us, budget and ROI are painful sticking points in getting implementation off the ground, but Piro and his team seized the opportunity to rush the open goal (so to speak).
In 1967, the Montreux Jazz Fest was founded with a combined mission: to stage world-class music performances and to document it all in photos and video for archive, research, education and innovation.
Dr.
Alain Dufaux, Head of Operations and Development, Metamedia Center at EPFL (Ecole Polytechnique Fédérale de Lausanne, or Swiss Federal Institute of Technology) described how this created a huge store of assets on many formats, even noting that the Festival was a very early (1991) adopter of HD video.
Preserving the assets has created several petabytes of digitized archive.
With 14,000 master audio recordings, 11,000 hours of video, and over 100,000 photos, it is no wonder that they are experimenting with new options: recordings of Miles Davis and Deep Purple are already stored biochemically on DNA.
Innovations driven by the Center include automated defect detection and correction for video; sound ‘bubbles’ that improve the audio experience in the open environments of the library; and interactive capabilities for virtual remixing and ‘open mic-ing’ of Montreux performances by casual visitors.
The closing keynote featured production team members of the Netflix documentary series, “Bobby Kennedy for President,” which streamed this year, the 50th anniversary of his assassination.  This kind of film, they discussed, is a vast process of asset discovery, requiring diligent detective work, a prodigious amount of time, and the tried and true method of talking to people and following lead after lead.
The team focused on finding folks who were actually present during the political campaign and created new assets (interviews) to play against old assets (footage often never before archived).
The film includes, for example, a clip of a doubtful Bobby Kennedy, which aired only once in 1968, adding a darker color to the myth of Camelot.
“It’s the golden age of retrieval,” remarked Archive Producer Rich Remsburg, who researched and delivered assets from sources ranging from ProQuest, to local TV stations, to eBay.
Series producer Elizabeth Wolff wryly remarked: “The story gets told only from what’s digitized.”  The story of this film illustrated that finding truth in the data is absolutely driven by digital asset management’s core value: discoverability.
At this Digital Asset Symposium, the presenters generously reviewed their own best practices for sourcing, managing and standardizing metadata.
We peeked under the hood at naming conventions and schema, and got bird’s eye views of building and staffing an asset management system with the tools and automation available today.
And we looked to the future, where automation is at the top of “the AI Ladder” and currently evolving from its data foundation (Big Info), analytics for insights (Big Data), and machine learning leading to true AI.
But the future is now.
Logan Ketchum from Veritone (one of the conference sponsors) reminds us that “Artificial Narrow Intelligence” is already at work in every single use-case based DAM platform on the market.
And as we yoke multiple engines together – including the processes and stacking discussed in this conference – it means we are not only solving for our digital asset needs, we are also injecting life into an AI operating system… And, as we learned from Jurassic Park, life will find a way.
Jeffrey Marino is a Digital Asset and Project Manager at WordCityStudio, Inc.
He has worked in broadcast news, documentary, advertising technology and DAM.
He recently received his MS in Media Management at The New School and is an active member of DAM Guru.
Category: DAM Events   Comments: None DAM Guru Exhibiting At Henry Stewart DAM NY 2018, May 3-4.
Posted on 26th March 2018 By Admin DAM Guru are an official partner of Henry Stewart NY 2018 and we will also be exhibiting at the event on May 3-4.  This is the first time we have participated in this conference (although a number of our members have been regular attendees for many years).
The New York conference is billed as ‘the largest single event dedicated to DAM’ by Henry Stewart and based on feedback about the event from my DAM Guru colleague, Carol Thomas (and other) that seems like a fair description.  Here are the edited highlights: 600+ attendees.
80 speakers during 60 sessions over two days covering Metadata, Integration, AI, Automation, Creative Operations, Corporate Archives, Video Workflow, Rights Management, Semantics and Governance.
Representation from DAM users covering over 80 well-known brands.
DAM clinic featuring roundtable discussions about more in-depth topics.
Advanced taxonomy and metadata tutorials.
Industry-specific DAM groups.
The event also includes access to the Creative Operations conference which is also being held at the same venue.
If you are attending the event, please do come along to see us and say hello.  For anyone who has not yet booked at ticket, you can use the discount code DAMGURU100 to get a $100 reduction.  The ‘early bird’ discount ends on 30th March and if you book a ticket before then, you can get a further $100 off the price.
Category: DAM Events, Featured News   Comments: None Guru Voices: DGP Member Insights from the IEN Digital Asset (DAM) & Content Leadership Exchange.
Posted on 22nd February 2018 By Admin Change is happening whether we are ready for it or not.
That was one of the major sentiments of The Digital Assets & Content Leadership Exchange presented by Insight Exchange Network in January 2018 in New York.
(The keynote from Dieter Reichert, from Censhare deserves its own blog post!) Though this conference is a new player in the Digital Asset Management conference space, this gathering of DAM and Content professionals provided deep dive discussions on a wide range of DAM/CM-related topics, and tips on navigating change.
We have gathered a few of our DAM Gurus who attended and asked them to provide insights on the conference and how it made them think about “The State of DAM”.
We thank them for their feedback.
Participating Gurus are: Maria Shippee , Director of Business Solu tions at mcgarrybowen.
Tracy Wolfe , Senior Content Classification Specialist at McGraw-Hill Education.
Margie Foster , Digital Asset Management Librarian at Dell.
Erin McElrath , Digital Asset Manager, Consultant.
Mindy Carner , Senior Manager in Information Management with metadata and taxonomy specialty at Optimity Advisor.
Jennifer Anna , Photo and Digital Asset Manager, World Wildlife Fund.
“What topics are hot, garnering the most interest and discussion?” “Metrics for DAM, rights management, .

The importance of DAM experts running DAM systems” – Tracy Wolfe

“How do you do your DAM?” This conference was an excellent opportunity for DAM professionals to learn about how other organizations deploy their DAM.
– Margie Foster.
“DAM is part of an ecosystem – data must flow from upstream systems and flow to downstream systems” – Mindy Carner.
“AI dominated the conversation at the conference.
DAM professionals want to understand how artificial intelligence will affect the industry.
Will we be replaced by robots.
How will AI tagging change our workflows.
Can AI alleviate our tagging workflows.
– Jennifer Anna.
What’s been talked about in the hallways between panels.
Integrating systems, differences in digital strategies and maturity levels, how to acquire new skills, which new skills to acquire – Tracy Wolfe.
I mostly noticed how different our jobs are.
Even though we are all considered DAM in some capacity, we all do different projects in our day-to-day.
Some of us implement, others create workflows, others just focus on metadata and taxonomy, and others do everything.
– Erin McElrath.
Where are you seeing the lines between technologies & solutions blurring, and what are your thoughts on that.
(For example: DAM & CM, DAM & PIM, DAM & AI?) DAM should be solution agnostic in order to serve multiple needs and evolve with the changing platforms.
– Maria Shippee.
I think that I see the lines between DAM and CM blurring the most.
I think that anything should be considered an “asset,” not just traditional resources like images and videos or documents, but also pieces of content whether they are articles or chapters or sections or lessons or assessment questions.
– Tracy Wolfe.
DAM & CM are the most common pairing but still not seamless.
If any of these technologies blend, it’ll be these two.
DAM & PIM — outside of vendor demos I haven’t seen an instance that is a total solve.

DAM & AI — a lot of good work is underway

but still early days.
Definitely, an area to keep an eye on.
– Margie Foster.
We are only as good as our tools.
– Erin McElrath.
The biggest point here is just about getting the metadata into alignment.
The solutions can blur into one another all they want, but there will never be a one-tool fit all solution, but there absolutely MUST be a single, strategic metadata plan to protect data quality by flowing product, marketing, and discovery data with the asset through its lifecycle.
– Mindy Carner.
“At the conference, I didn’t see many examples of system integrations except among a few large broadcast and publishing companies.
My impression is companies are still struggling to make sense of their stand-alone systems.
During the panel discussion, I asked a panelist who is responsible for providing solutions to a variety of different clients about whether there is CMS-DAM integration.
She noted it was rare.
– Jennifer Anna.
Did the conference give you ideas on how DAM is evolving.
Some say the traditional role of DAM dying, did the conference dive into this area at all, and what are your thoughts.
I would say that DAM is expanding scope, not dying.
I do think there is room for growth to incorporate aspects like the expansion of the definition of an asset, tools for automation, and also better reporting and metrics.
– Tracy Wolfe.
I think the idea of a static DAM is giving way to the notion of a dynamic DAM.
You should expect and plan for a DAM that can adapt to other evolving content delivery technologies.
– Margie Foster.
I did get validation on my idea that DAM is evolving, but I’m noticing that DAM managers are hesitant to adapt.
– Erin McElrath.
The conference offered a few panels on this topic, but I feel like there could have been a deeper dive on this topic.
Perhaps segmented the topic into different areas including employment and professional development opportunities, technology evolution, and information architecture.
Alternatively, it would have been helpful to have industry specialists discuss their observations about the industry.
All of the speakers were fantastic, a great group of capable, talented people, but I felt the conversations could’ve gone deeper.
– Jennifer Anna.
What did you leave the conference thinking the next big thing in DAM will be.
While AI was a hot topic, the verdict was that it is not ready for the masses.
Trending now are the new file formats, like the 360 imagery used for augmented reality.
With the release of the new iPhone and the widespread use of Photoshop, these file types will easily be the next big thing.
– Maria Shippee.
Honestly, I hope it’s AI, especially to harvest pertinent data from other content systems within an organization.
– Margie Foster.
The next big thing will be seeing content as a whole.
we no longer provide a repository, we create workflows and adapt to the current business model of the company.
– Erin McElrath.
System vendors will be forced to innovate to support major media companies, specifically sports organizations who create and must process terabytes of data in a single day.
Systems right now aren’t meeting their needs and this will inevitably lead to disruption of those vendors that currently support these groups.
Systems need to be nimble and able to handle the quantity and speed of content processing.
– Mindy Carner.
Linked data has potential for the DAM industry.
– Jennifer Anna.
What surprised you the most from this conference.
DAM is being used in so many different industries, in some any unique ways, yet we all struggle with the same issues.
– Maria Shippee.
How much I learned.
It was a very collaborative environment, a room full of expertise.
I enjoyed Monday so much that I went back Wednesday.
– Tracy Wolfe.
The majority in attendance were Digital Asset Managers, not vendors and that was FANTASTIC.
– Margie Foster.
The small size of the conference, combined with the group table set up (not the big round tables that you might have to yell across, but small rectangle tables that allowed for more intimate conversation) made this conference a superior networking experience.
People really got to know each other over the three days and it felt more personal than larger events.
– Mindy Carner.
Look out for some more detailed blog posts on Digital Asset Management from these Gurus in the coming months.
And we would love to hear from you too.
If you attended The Digital Assets & Content Leadership Exchange, email us at [email protected]
We look forward to seeing more from Insight Exchange Network on Digital Asset and Content Management in the future.
Category: DAM Education, DAM Events   Comments: 2 David Diamond to Speak at West Michigan Content Strategy Group.
Posted on 23rd May 2016 By Admin David Diamond On June 01, 2016 The West Michigan Content Strategy Group will host DAM Guru Program creator David Diamond for “Digital Content Findability Strategies.” Diamond will be discussing topics from his forthcoming book, “Taxonomy and Metadata Design for Digital Content Management.” Free copies of Diamond’s previous DAM book DAM Survival Guide will be sent to attendees, sponsored by Picturepark.
(Picturepark also sponsors DAM Guru Program.) The West Michigan Content Strategy Group is a DAM Meetup that focuses on breaking down the professional silos found in all categories related to content.
Category: DAM Events   Comments: None Using DAM Guru Program to start a DAM Meetup.
Posted on 16th July 2015 By Admin Looking to start a digital asset management Meetup in your area.
DAM Guru Program can connect you with others nearby who are interested in doing the same.
Some of the benefits of getting a DAM Meetup going include: Meet others in your area who share your interest in DAM.
Conduct in-person educational sessions without the expense of trade shows.
Establish a local Meetup chapter that isn’t under the control of any commercial interests.
DAM Guru Program encourages its members to connect with one another via Meetups because we believe facetime and ongoing educational focus are good for building a stronger DAM community.
Meetups are local, recurring and, best of all, free, so everyone can attend.
Digital asset management Meetups that are already active are listed here.
There’s a button at the top you can use to start your own.
If you’d first like to connect with some other DAM people in your area, .

Contact your DAM Guru Program manager

If you’re not yet a member of DAM Guru Program

you can get started by using the form on this page.
Membership and all related services are always free of charge.
Here’s a group to keep an eye on no matter where you are: New York City DAM Meetup — The world’s largest DAM meetup.
Meetings are recorded so you can watch some right now.

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